Case Study
How The Kalki packers and movers Achieved Their Lead Generation Goals Through Strategic Campaign Optimization
Kalki Packers and Movers: Driving High-Quality Leads Through Optimized Google Ads Campaigns
About the Client
Kalki Packers and Movers is a trusted relocation service provider specializing in residential and commercial moves. They focus on providing seamless, secure, and timely relocation solutions while ensuring complete customer satisfaction.
The Challenge
The client faced challenges in acquiring high-quality leads and increasing bookings through online channels.
● Low online visibility: The client’s digital presence was limited, making it difficult to attract potential customers actively searching for relocation services.
● Need for high-quality leads: Kalki Packers and Movers aimed to attract leads that were more likely to convert into actual bookings, rather than just general inquiries.
● High initial cost per lead (CPL): Initial campaigns were generating leads at a higher CPL, reducing the cost-efficiency of marketing efforts.
● Optimization for better ROI: The client wanted to maximize their ad spend by lowering CPL while increasing the number of high-quality inquiries.
The Solution
Implemented a targeted, performance-driven approach to optimize Google Ads campaigns for cost-effective lead generation.
● Keyword and bid strategy optimization: Focused on high-intent search keywords relevant to relocation services and adjusted bids to maximize ROI.
● Regular communication with the client: Conducted weekly or bi-weekly meetings to align on campaign goals, strategies, and performance updates.
● Data-driven campaign monitoring: Continuously tracked campaign metrics such as clicks, impressions, conversions, and CPL to identify opportunities for improvement.
● Proactive campaign optimization: Adjusted ad copies, targeting, and bidding strategies to ensure campaigns delivered maximum efficiency and high-quality leads.
The Results
● Significantly reduced CPL: Successfully lowered the CPL from initial high rates to a cost-effective ₹200 to ₹150 per lead.
● Increase in quality leads and inquiries: Generated a substantial rise in high quality lead inquiries, resulting in more confirmed bookings.
● Exceeded client expectations: The campaign’s performance surpassed the client’s expectations, delivering more leads at a lower cost and demonstrating the effectiveness of targeted, data-driven advertising strategies.
